Lexus now has a (completely sold-out) "supercar" called the LF-A. I'm not going to say much about it, only about the commercial featuring it called 'Pitch'.
Yeah, it's a really great looking car. Sounds great. The dashboard is really really bright and visually involved (I'll write more about my argument concerning dashboard colors at some other time). Oh right, the ad.
So, the premise of this ad is that this car is so precise that it can break a champagne flute with the amplified exhaust note. The argument seems to be that 'in the pursuit of perfection', they studied F1 car exhaust sounds and have designed a multi-stage exhaust that accentuates the secondary and tertiary combustion sounds for the perfect sound. Ok, I'm a perfectionist too, so this is great. But to demonstrate this, the 'pursuit of perfection' lead them to a demonstration that is not at all demonstrative of what they claim. Braking a glass is possible with an unamplified human voice [1] (thanks MythBusters). Sure, it's a different glass that reverberates at a much higher pitch, probably harder to do, but certainly any frequency generator and loud speaker could do that. This commercial is not demonstrative of precision, volume, power, only that the car revs fast.
I'm filing this under 'low-quality marketing' (until I can find a better name for it).
[1] - http://www.youtube.com/watch?v=PMg_nd-O688
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